Handmade Artisan Australia

At Last - An All Australian Stallholder Directory

Now I don't normally do this, but as a gourmet food providore and specialist digital marketer, it is only fair that I pass on some of the good stuff for you to share with your networks.

Here's some of the latest news - we have started a new project with a focus on handmade Australia stallholders - it is a niche specific directory featuring original contributions from local brands.  We are promoting it widely and expect the take up to be just grand.

On a brighter note, we have just released some new video of yours truly and even if I do say so myself - um, yeah, I am certainly getting better at the whole video thing.  You must listen carefully to this video to hear what we have been up to.

Cupcake Directory

The Value Of Markets Directory

At The Australian Markets Directory, we have collected the attention of a vast group of people with similar interests, beliefs and experiences – that being Local Markets.  And as a focal point for these many businesses, markets organisers and enthusiasts, we are able to offer a unique selling proposition – having the industry as a whole at your fingertips.

Now we have the attention and focus of the Australian Markets Community, it is important to channel that value into the best proposition for new and existing member of the directory.  And we do this by offering a direct connection between your individual concern and the wider markets community. 

After we have assessed your application and where applicable, edited your submission to meet our strict quality control guidelines, you will be granted a listing in the directory.  This opens up great opportunities for your brand and with the consistent online promotion of the Directory, increased exposure to traffic and potential business arrangements.

It is critical that whislt we value so highly the attention and participation of the markets community, we do not go too far with cross promotion or advertising of content that is not directly related to the specific niche.  So you won’t see ads for locksmith North Carolina or Real Estate Vancouver.  Just real world listings of local real world business and markets and stallholders.

Best Website Design

Promoting your website online is as simple as regularly updating your blog, keeping tabs on a Facebook page, maintaining a presence in industry forums and submitting relevant articles and authoritative advice.  Sounds confusing?  Well it can be to those who have to maintain their business in the “real world” and then find there is a parallel “online world” that demands the same level of commitment and accountability. 

So you are best advised to outsource you online web promotion – or at least get steered in the right direction with an introductory training session with Newcastle Digital Web Designers.

But back to the fundamentals of online web promotion - which is the basic truth that a website just left to it’s own devices will not magically flourish and attract traffic and convert sales – it will slowly wither and age and not really do much at all.

So what we need to do is get your website out there mingling with the crowd – with like minded similar sites brimming with customers and sales reps from your suppliers and your tradeshows and conferences and the like.  Someone has to be putting your website out there so it is slowly building an presence in your chosen niche and most likely growing in authority and recruiting for itself a higher flow of link juice.  Which roughly translates into being high in the search results.  Which is what we want, after all.

So with some regular training and updates, like reading the Newcastle Digital newsletter and following the hints and tips for increasing your organic ranking, you will soon be practising online web promotion without even knowing it.

And that’s when you start to see some really dramatic results and entrench your site at the top of the rankings for your most lucrative keywords.  So the prevailing advice it to get off to  flying start with some sustained online web promotion for at least the first twelve months so your site gathers some initial momentum.

Getting Found on Google

Search Engine Optimization is improving the visibility and exposure of a website through careful attention to the website itself and the websites that link to it.  At Organic Digital, we have sustained success optimizing local sites for high traffic and exposure to buying customers – and we can do it for your site as well.

Most people use Google or Yahoo or Bing and type in a few words to search for some results.  And the results displayed are the closest match the search engine can find to give the correct, most accurate answer.  The search engine finds these results from the literally billions of pages of information online by giving each page a rating, or ranking, based on what the page is about (the content) and how trustworthy, reliable and authoritative the information is.

Starting by identifying the relevant keywords that apply to your niche, we will execute a plan to increase your visibility over the course of 6 or 12 months.  Over time, you will appreciate more customers and visitors to your site and can reasonably expect growth in your business.  It is beyond the scope of this article to go into the details of SEO, but it is enough to say the best thing is for you to go about your business, and let Organic Digital go about SEO.  That way, you don’t have to study the workshops and learn the constantly evolving scene of Google updates and new strategies to maintain first page results.

Organic Digital offers set up and account creation for many social media platforms like Facebook, Twitter and LinkedIn, as well as copy writing and blogging so your small business can stay in touch with the customer base at all times.  This is especially relevant for promotions, updates and the roll out of new products and services.  Keeping in touch with your clients has never been easier!

Again, the slow build of momentum is the most efficient practice to ensure a steady rise to the first page of Google.  At Organic Digital, we can make your website and ensure that it does not just stagnate on page 16 of the results for your most lucrative keywords.

Cupcakes Recipes Australia

Search for Arts Crafts Markets Australia

Here is an easy cupcake recipes set to some cool music.  Easy to follow and creative, just how we like it.